Game on for Sony


Sony is all set for gaming division expansion and its gaining high importance for its strategic division. There will be seen a rise in the PlayStationNetwork and are about to launch virtual reality headset.

Japan’s Sony Corp on Wednesday lifted the sales target for its games division next year on hopes for its new virtual reality headset, and said it would re-enter robots a decade after it last abandoned the business.

The headset will be sold from October for $399, versus the $599 of a rival product. The game business has been one of the biggest business drivers. However, it will compromise on the sensor sales amid slowing demand for smartphones, and maintained its operating profit target of 500 billion yen ($4.9 billion) for the year beginning April.

"It's an area where Sony can leverage its expertise in cameras, filming, content production as well as entertainment assets," said Sony Chief Executive Kazuo Hirai, lifting the division's sales target range to 1.8 trillion to 1.9 trillion yen ($17.6 billion to $18.6 billion) from 1.4 trillion to 1.6 trillion yen.

Hirai noted that the company has plans to create a robot “capable of forming an emotional bond,” but wouldn’t divulge too many other details. It’s unknown when Sony’s robotic project will come out. 

"The on-going slowdown in profit growth appears inevitable through fiscal 2017," He said.

Sony was a pioneer in robotics, launching dog AIBO in 1999 and humanoid QRIO in 2003. But efforts stalled during a decade-long struggle to cut costs in its consumer electronics business amid price competition from Asian rivals. It produced its last AIBO and QRIO in 2006.

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