SAN FRANCISCO: Microsoft is reportedly expanding its Movies & TV app to iOS and Android, a Window Central report said.
Quoting anonymous sources, the report said that the app could compete against the likes of iTunes, Google Play Movies & TV, and other platforms. iTunes, in particular, has already demonstrated its popularity among Windows fans: before it arrived in Microsoft’s Windows Store in April, it was one of the most searched for apps that wasn’t available in the store.
Still, the sources told Window Central not to expect the iOS app and Android app version of Movies & TV anytime soon, as work is supposedly in progress.
The app is currently available on Windows-based platforms such as Windows 10 PC, Xbox and Windows 10 Mobile. A CNET report said that Microsoft was creating the apps as an incentive for people to buy Microsoft Store content, since they'll have more ways to watch.
Many people rely on streaming services like Netflix or Hulu, but not all content is immediately available on those platforms. A mobile companion app could make Microsoft's store a more viable option for consumers who like to watch content on their non-Windows phones, the CNET report said.
There are currently ways to link an iPhone or Android to your PC so you can browse across both platforms. But the new iOS and Android Movies & TV apps would extend the link between phone and computer.
Microsoft has recently moved away from some of its other mobile endeavors. In October, the company said it would no longer focus on Windows 10 Mobile. It also ended its streaming music and download service Groove Music. This reported step for Movies & TV signifies the company's willingness to not only delve into the mobile world but also to get involved with Android and iOS.
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