BANGALORE: South India's leading realty majors, Sumadhura Group, has roped in 'Captain Cool', MS Dhoni as its first brand ambassador to represent the brand in all their national campaigns, in a multi-year engagement.
Delighted on bringing in MS Dhoni on-board as their brand ambassador, Madhusudhan G, Chairman and Managing Director, Sumadhura Group said that they were honoured to have Dhoni, an eminent cricketer of international stature, join the Sumadhura Group family.
“Dhoni's intelligence, humbleness, 'full of life' attitude, passion, and reliability along with his focused leadership qualities with a trustworthy reputation are the perfect attributes that match Sumadhura's brand image. Our association with him has come at a most opportune time," he added.
Sumadhura Group has made significant inroads across Bengaluru and Hyderabad over the last 20 years having completed 30 projects. Their current portfolio includes residential projects of 5 million sq. ft. under construction and 8.2 million sq. ft. under planning.
The venture is also a member of CREDAI, Bengaluru and Hyderabad. With its strong hold in these two cities the developer seeks to strengthen its market presence across the country.
Speaking about the brand association, Dhoni said, "As a brand ambassador, I seek for brands that I relate to and can be impactful for, and this partnership makes me fulfil that very purpose. In this endeavor, I am proud to be associated with Sumadhura Group, who are known for their uncompromising values and trust earned over 20 years of excellence in business."
Srinivas Moramchetty, Vice President, Sales and Marketing, Sumadhura Group, who was instrumental in signing Dhoni, said, "Sumadhura's journey has been similar to that of Dhoni's, which shows a commendable capability of facing adversity and overcoming the odds. With him being the best example of a responsible and loving family man, and us uniting families through our projects, we couldn't think of anyone apart from MS Dhoni. I am sure we will go a long way with his leadership, dedication and perseverance to contribute towards the brand's success."
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