Flipkart, Amazon, Snapdeal to remove 160 fake Khadi products online after KVIC’s intervention

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The KVIC action has also resulted in shutting down a number of stores across the country that were selling fake Khadi products

E-commerce companies like Amazon, Flipkart, Snapdeal and others has been forced to remove over 160 web links selling products in the brand name of Khadi after the strong stand taken by Khadi and Village Industries Commission (KVIC). 

KVIC said in a statement on Saturday that the development came in wake of KVIC serving legal notices to over 1,000 firms using the brand name “Khadi India” to sell their products and thus causing damage to its reputation and the loss of work to Khadi artisans.

It further said that after KVIC served legal notice, Khadi Global has also discontinued using its website and also removed its social media pages on Twitter, Facebook and Instagram and have sought 10-day time to remove all such contents and product using the brand name Khadi.

The KVIC action has also resulted in shutting down a number of stores across the country that were selling fake Khadi products.

These e-commerce portals were selling products like Khadi masks, herbals soaps, shampoos, cosmetics, herbal mehandi, jackets, kurta and many such products through different sellers using the brand name Khadi, KVIC said.

“This created a false impression among online buyers that these commodities were genuine Khadi products,” it said.

The KVIC also stated that a majority of the products that have been removed were being sold by one Ayush E-Traders. This firm has confirmed to KVIC that it has removed 140 links for various products that were being sold as “Vagad’s Khadi Products”.

It further stated that there has been a steep rise in violation of Khadi trademark as the popularity of Khadi grew manifold in recent years after the prime minister’s appeal to buy Khadi products.

Exploiting this opportunity, a number of online sellers began selling random products in the name of Khadi. Also hundreds of stores mushroomed in different cities that were selling fake Khadi products.

In recent months, particularly during the COVID-19 lockdown, there was a huge proliferation of such fraudulent online sellers. However, to enable online customers to buy genuine Khadi products, KVIC has launched its e-portal selling a range of 300 products online.

KVIC Chairman Vinai Kumar Saxena said that the KVIC has given violators the option of either stop selling products in the name of Khadi or legal action will be initiated for recovery of heavy damages.

“Legal notices have been issued to various firms essentially to safeguard the interest of Khadi artisans. This trademark violation has a direct bearing on the livelihood of our artisans who are making genuine handcrafted products,” Saxena said.

Last month, KVIC had issued legal notices to two firms Khadi Essentials and Khadi Global for illegally selling cosmetics and other products in the name of Khadi. The statement added that KVIC has also sought damages to the tune of Rs 500 crore from Fabindia which is pending before the Bombay High Court.

Image credit: Outlook India

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