Tirumala temple to sell sacred laddu prasadam to devotees in all AP district headquarters from Monday

South India
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The laddu, which is offered as Naivedhyam to Venkateswara at Tirumala Venkateswara Temple, is given as prasadam to devotees after having the darshan in the temple.

Tirumala Tirupati Devasthanams (TTD), which administers the cash-rich temple at Tirumala in Andhra Pradesh, has come to the relief of devotees, who are barred from visiting the temple by the lockdown, by deciding it make available their famous ‘laddu’ in the headquarters of all the 13 districts in the state at subsidised price from May 25 (Monday).

The laddu, which is offered as Naivedhyam to Venkateswara at Tirumala Venkateswara Temple, is given as prasadam to devotees after having the darshan in the temple. The devotees consider the sweet as sacred.

According to the plans drawn up by the administration, about 10,000 laddus would be made available at the marriage halls or information centres of TTD in the district headquarter towns or cities.

The 'laddu', which is priced at Rs 50 each, would be sold at Rs 25 as a token of appreciation to the devotees during the COVID-19 lockdown period, a temple official was quoted by PTI as saying.

Fresh stock would be transported from the holy hills a day before the existing inventory is exhausted at the respective places, he added.

Entry of devotees to the more than 2,000-year old temple, that used to draw thousands from across the country every day during normal times, has been barred since March 20 to check the spread of the deadly coronavirus.

The temple authorities have also decided to sell 'Tirupati laddu Prasadam' among devotees in Chennai, Bengaluru and Hyderabad. Those who wished to purchase large quantities of laddus for free distribution among other devotees can contact toll-free numbers - 18004254141 or send an email to tmlbulkladdus@gmail.com, a report in News Minute said.

Earlier this week, TTD Trust Board Chairman, YV Subba Reddy said that in spite of the lockdown restrictions, the devotees were generously contributing through e-Hundi and thus, expressing their immense devotion.

During April 2020, the e-Hundi collection stood at Rs 1.97 crore, an increase of Rs 18 lakh over the contribution made by devotees electronically during the same month last year.

Image Credit: Indian Eagle

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