NEW DELHI: Cricket legend Sachin Tendulkar was on Wednesday conferred the Most Effective Swachhta Ambassador award by President Ram Nath Kovind.
He bagged the award at the 'India Today Safaigiri Summit' held on the occasion of 150th birth anniversary of Mahatma Gandhi.
Tendulkar got the award for utilizing his popularity and fame to ensure India achieves its goal of a ‘Swachh Bharat. He has been promoting cleanliness drives in India for almost ten years.
On the occasion, the president said that the sanitation drive launched in the country had truly become a mass movement in the past five years.
"Everyone from the prime minister to a gram pradhan has participated directly or indirectly in the cleanliness campaign to make it a success," he said.
Kovind said this historic success could not have been achieved without the participation of every citizen.
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